Super Bowl LVII: The trailers and ads we will see in the biggest TV event of the year

The Super Bowl is the most important sporting event in the United States, and one of the most watched around the world, on par with the FIFA World Cup Final and the opening of the Olympic Games. In addition, it is one of the most coveted showcases for advertisers, which is why for years, commercial spaces have been used for the premiere of advertising campaigns and the film and series industry to show upcoming releases.

The event is so important that other programs or events move their schedules so as not to coincide with the game, otherwise their audience would be zero. For example, the HBO Max network reported that it will bring forward the premiere of its episode of the series ‘The last of us‘ (1×05) to this Friday, although the rest of its episodes were released on Sunday nights.

How much does a Super Bowl LVII ad cost?

The price for advertising spots in the Super Bowl is increasing every year for this edition, a 30-second spot ranges between $6 and $7 million, according to the portals Variety and Forbes. This is not counting the cost of production, as well as the cost of the actors who are considered, whose salaries can reach another $2 million.

What premieres and ads are we expecting for Super Bowl LVII?

Among the upcoming releases we expect at the cinema, there is an interesting schedule for the Marvel universe: ‘Ant-Man and the Wasp: Quantumania’, as well as ‘Guardians of the Galaxy Vol. 3’ and ‘The Marvels’.

Other expected releases will be those of ‘Fast and Furious 10‘ with Vin Diesel and in the DC universe there is Aquaman 2 with Jason Momoa and the premiere of ‘The Flash’.

But, we will also have premieres of commercials based on famous series like ‘Breaking Bad’ or ‘The Squid Game’. This is some of what we will be able to see on Sunday afternoon:

Scream 6

Wes Craven’s famous saga returns, now set in New York and featuring the Carpenter sisters (Jenna Ortega and Melissa Barrera).

At least 11 trailers are expected this Sunday, including Super Mario Bros: The Movie, The Little Mermaid, Dungeons & Dragons: Honor Among Thieves, Transformers: Awakening of the Beasts and Elementary. Indiana Jones, Creed III and John Wick 4.

‘Breaking Bad’ – PopCorners

Bryan Cranston in one of his best roles (Walter White), accompanied by Jesse Pinkman (Aaron Paul) and Tuco Salamanca (Raymond Cruz) but now to talk about his taste for corn snacks.

Will Ferrell – ‘The Squid Game’ – General Motors – Netflix

An interesting teaser for the popular Korean series streaming through the Netflix platform, featuring comedy actor Will Ferrell and in the process announcing the major automotive line.

Ant-Man 0.0 – Heineken

One of Marvel’s latest heroes, played by Paul Rudd, in his ‘Ant-Man’ suit, takes a break to enjoy a beer, albeit a non-alcoholic one.

John Cena – Experian

If you want to see John Cena dance to Wig Wam’s ‘Do Ya Wanna Taste It’ this is the moment, as it seems the actor has found a new vein in his artistic career.

Adam Driver – Squarespace

Adam Driver one of the rising stars in Hollywood takes 17 cups and now multiplies behind the scenes to advertise the famous website creation company, cloning himself to alternate with himself because he “can’t stand other actors”.

Alicia Silverstone – ‘Clueless’ – Rakuten

‘Cher’, One of the roles that made the actress, Alicia Silverstone popular in the 90s, but now 46 years old.