Zumbox Lines Up GovDelivery
Zumbox, the US start-up that wants to turn paper mail into e-mail delivered to a digital mailbox that corresponds to the recipient’s street address, has lined up another big mailer to experiment with its concept.
A few weeks ago DST Output, which produces and delivers nearly three billion electronic and print mail pieces to more than 120 million US street addresses on behalf of its 600 clients every year, said it would try to push that business into digital mail.
Now Zumbox has gotten GovDelivery, which has got 350 local, state and federal government clients sending out 200 million messages a month including e-mails, text messages and social media to 15 million people, to try to do the same thing.
Unfortunately for Zumbox GovDelivery’s already got a digital subscription management solution that provides organizations with a fully-automated, on-demand public communication system.
However, GovDelivery CEO Scott Burns claims his “clients have been asking for additional tools to accelerate efforts to reduce paper and mailing costs.”
The service will be free to recipients, who are promised free perpetual storage as well. It will also be free to GovDelivery clients if they start using it this year, delaying any pay off for Zumbox.
Recipients have got to sign up for the scheme to work and not many people know Zumbox exists.
It could be a financial benefit to government mailers that are reckoned to spend anywhere from 60 cents to $1.20 per resident a month and an environmental boon for everybody.
Zumbox recently changed its approach to the market. It’s now focusing on large transactional, financial and government mailers for the pick-up it needs.
GovDelivery clients include the US Departments of Defense, State, Labor, Transportation, Treasury, Homeland Security, Justice, Health and Human Services, state agencies across 30 states, the cities of Washington, DC, and Minneapolis.
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